Community LINC is an organization that provides shelter and other helpful resources with the intention of helping homeless families get back on their feet and
re-integrated into society.
MMG Worldwide has created a marketing program for Community LINC help get the word out to as many people as possible within Kansas City about this worthwhile charity. The marketing program will include; helping Community LINC with their website so everyone can understand what they do for people alongside commercials and billboards. In addition to raising awareness, the marketing program is designed to encourage people to participate in any way they can--ideally through donations of time and money. All pieces of the marketing plan will be implemented by MMG employees before April 30, 2010. These efforts will conclude with a fundraising event that will benefit one of the residential units at Community LINC, as well as MMG preparing it for a homeless family to move in. The attached photos are of a site visit MMG’s marketing committee made to Community LINC to visit staff and residents, as well as to gather input on the needs
of the organization. We feel that the marketing plan provided will not only help raise awareness and support for Community LINC, but will also help the organization create lasting marketing programs that continue to help their cause long after this event is over. |